L&M Digital

For ecommerce brands ready to own their Meta ads

Get your ads built, run, and handed over in 60 days. No agency retainer.

First we do it. Then we do it with you. Then it's yours.

Once it's set up, managing your ads takes about 3 hours a week. We'll show you exactly how.

A message from Liz & Michael

Video coming soon

Liz and Michael run your ads and teach your person the decisions behind them. At handoff, it's all yours.

We take 3 new brands per month.

See what's included

Sound familiar?

You pay for the work. But the know-how stays somewhere else.

Add it up. Whether it's an agency, a freelancer, or outsourcing your ads runs $3,000 to $8,000 a month, often plus a cut of your ad spend. That's $24,000 to $100,000+ a year, and next year you pay it again. At the end you own reports, not the know-how. And when it doesn't work out, you start over with someone new. New person, new learning curve, same monthly bill.

How long will you keep paying someone else to run your ads? Plug in your numbers.

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How long will you need someone running your ads?

Outsourcing costs you

$36,000/year

Over 1 year

$36,000

That's what renting your ads costs. The Sprint is a one-time investment, and your team keeps the skills after we leave.

You get expert backup for 5 full months: 60 days of the Sprint plus 90 days of Slack support.

Estimate only. Does not include ad spend or your team's time (about 3 hours a week during the Sprint).

Apply for a Sprint

An agency is an expense. A skill is an asset.

Every month you outsource, the money is gone, and so is the know-how the day you stop paying. Learning to run your own ads is an investment in yourself, your team, and your business.

01 / THE OLD WAY

You're paying for answers you never get to keep.

You get reports, but the thinking lives in someone else's head. Switch agencies, and you start from zero again.

02 / THE OLD WAY

A hire needs more than a job description.

A new teammate still needs a working system, a process, and someone to show them what good looks like. A freelancer can leave you with the same dependency.

03 / THE OLD WAY

Your team could run this.

The skills aren't magic, and the job isn't full-time. Once it's set up right, it's about 3 hours a week. What's missing is a working system and someone experienced beside you while you learn.

Work we've done with businesses

We've done the work. Here are the outcomes.

Swipe to explore

Kitted GearSpinGrip

$2.4M

in net sales in the first 16 months of our work together.

Southern Polished

43% growth

year over year with roughly flat ad spend and 52% better marketing efficiency (MER).

Grace Gloves

200+ gloves

sold per month for Grace Athletics.

White Wolf

Sub-$300 CAC

target achieved during our initial 30-day trial with White Wolf.

Client outcomes vary. These are individual engagements, not guaranteed results.

Straight from Trustpilot

Don't take our word for it.

Read all our reviews on Trustpilot

Their Sprint package was worth it for me

"Liz & Michael were a real joy to work with. Very communicative. They helped me get my pet brand in a better position online. I was always a little overwhelmed with the whole digital marketing side of things, but I fully trusted them and their work."

Patricia · Pet brand · Verified Trustpilot review

Highly recommend for scaling your business

"Consulting with them has taught me so much about marketing and how to scale my business. Every time we have a call, I leave with several valuable steps to implement that are helping to bring my business to the next level. My marketing confidence has grown so much as a result of working with them!"

Devon Ross · Holistic skincare brand · Verified Trustpilot review

Best decision we ever done!

"Since we started working together, our sales have tripled in less than two months. We had already gone through two different agencies before finding them. The difference in communication, ownership, and results is huge. They're not transactional at all. They constantly go the extra mile and genuinely care about helping the business grow."

Merna Mahmoud · Cold plunge brand · Verified Trustpilot review

A game changer for my business

"I've tried agencies in the past, but always felt transactional. Liz and Michael stepped in and truly understood my business and the need. If you are looking for a team that isn't an ad agency or freelancers, you gotta go with Liz and Michael."

Kevin Czachow · Verified Trustpilot review

Real reviews from the L&M Digital Trustpilot profile. Reviewed September 2026.

Liz and Michael, the team behind L&M Digital

Who you work with

Two people. In your accounts every week.

No account managers, no junior media buyers, no handoffs to strangers. Liz owns the creative, content, and UGC. Michael owns the data, paid media, and analytics. The two people in this photo are the ones inside your ad accounts, on your Slack channel, and on your calls.

The smarter trade

Stop renting the answer. Learn the process.

Ad platforms and AI tools keep changing. The opportunity isn't to pretend one tool replaces good judgment. It's to have experienced people show your team how to use the tools, read the signals, and make better calls.

Why keep paying someone else to make every routine change once your own team knows what to look for? We do the heavy lifting first, then make the work legible. No mystery account. No handoff of a slide deck and a good-luck message.

How many agencies will it take before you decide to own it yourself? Knowing how to turn ad dollars into customers is one of the most valuable skills an ecommerce brand can have. Our goal is to put that skill inside your business for good.

Apply for a Sprint

After handoff

Running your ads: about 3 hours a week.

Meta's AI handles most of the heavy lifting now. Your job is to check the numbers, make the calls, and keep testing. Here's what a typical week looks like:

30 min

Monday

Check the numbers from the weekend.

60 min

Weekly review

Decide what to keep, cut and scale.

60 min

Launch a test

Brief and launch one new creative test.

30 min

Friday

A quick check before the weekend.

You don't need to become a marketer. You need a system, and 3 hours a week.

A typical week after handoff. Making new creative, like filming UGC, can take extra time.

The 60-day partnership

First, we do it. Then, we do it with you. Then it's yours.

Here's exactly what happens, and when.

01

Days 1 to 30: We find the gaps and build the system.

  • Day 7: Your Teardown is delivered. Every gap in your campaigns, tracking, creative, and site, ranked by what it's costing you.
  • Day 14: We agree on priorities together and start the build in your accounts.
  • Day 21: Your rebuilt campaigns go live.
  • All month: Your designated person watches how we research, plan, and build.
02

Days 31 to 60: We run it. Your person learns it.

  • Every week: A recorded working session on your real account.
  • Day 45: Your person runs the weekly review while we watch and coach.
  • Day 55: Your person launches a new test on their own.
  • All month: Every decision explained, every process written down.
03

Day 60: The keys are yours.

  • The setup, the recordings, the playbook, and your 90-day roadmap
  • 2 office-hours calls a month with 24/7 direct Slack access for 90 days
  • The Keys Guarantee: if your person did the work and still can't run it, we keep coaching for free

Plan for about three hours a week from one person on your team. Working sessions are recorded so the process stays with your business.

What stays with you

The skills don't leave when we do.

This is an investment in your team, not a subscription. Your people walk away with a skill that keeps paying off: a real operating rhythm, recordings in your own accounts, written processes, and a clear path for what comes next.

  • Build, launch, and review campaigns
  • Read the numbers and decide what to test next
  • Brief creative, source UGC, and manage graphic workflows
  • Spot conversion leaks across your site and funnel
  • Use AI thoughtfully for copy, creative, ad review, and operations
  • Maintain a daily and weekly marketing review rhythm

Inside your Sprint

The work, the training, and the handoff.

Everything included in your Sprint. Tap each card to flip it and see what it covers.

Bonuses

The AI Ad Copy & Creative Review Kit

Prompts your team uses to write ads and review creative in minutes.

Value: Included

The UGC Creator Sourcing & Briefing Kit

Where to find creators, what to pay them, and the brief template we use.

Value: Included

The 15-Minute Conversion Leak Checklist

A monthly check that finds what's costing you sales on your site.

Value: Included

The Hire Your First Media Buyer Scorecard

Interview questions, a test project, and a scorecard for when you outgrow one person.

Value: Included

Total value: $24,500. Apply to see which option fits your brand.

Backed by the Keys Guarantee.

The Keys Guarantee

We stay until they can take the wheel.

If your designated person attends the working sessions and completes the weekly checklists, but on day 60 still cannot run the weekly review and launch a new test independently, we keep coaching them at no charge until they can.

We guarantee the part we can control: the transfer of the process. We do not guarantee a particular ad result or return on spend.

Built for the right team

Ready to bring the know-how in-house?

This is for you if

  • You're an ecommerce brand selling physical or digital products online
  • You're running Meta ads, or ready to invest in them
  • You or one teammate can give this about 3 hours a week
  • You want expert execution now and full control after handoff

Probably not the right fit if

  • You want to outsource every decision indefinitely.
  • No one on your team can participate in the learning and handoff.
  • You're looking for a self-serve course rather than hands-on work.
  • You're not able to invest at least $3,000 in growing your brand right now.

Your Sprint investment

Invest in a skill, not a subscription.

One investment, not a retainer. You're not renting help. You're building a skill your business owns. You get expert backup for 5 full months, 60 days of the Sprint plus 90 days of Slack support, and your team keeps the skills for good.

Flexible options: pay in full and save 20%, split it 50/50, or pay in 3 installments. We'll walk you through exact pricing on your call. Ad spend and third-party tools are separate.

Common questions

The important details.

Do I need to know how to run ads already?+

No. We build and manage the agreed system during the Sprint, then show you how to make decisions using your actual accounts. You'll need to designate someone on your team to participate and practice.

Do you run the ads, or do we?+

We set up and begin running the agreed campaigns when they're ready, then actively manage and improve them during the Sprint. As we work, we teach your team the process so you can take over after handoff.

How much time will my team need?+

We'll agree on the working cadence and your team's responsibilities before we start. Plan for a designated person to attend working sessions, review the recordings, and practice the process in your accounts.

Is it really only 3 hours a week after the Sprint?+

For most brands, yes. Once your campaigns are built right, Meta's AI does much of the work. A typical week is a quick Monday check, a weekly review, one new creative test, and a Friday check. Making new creative, like filming UGC, can take extra time, but managing the ads themselves is about 3 hours a week.

What if I'm not a 'marketing person'?+

You don't need to be. If you can read a simple report and make a decision, you can learn this. We do it for you first, then do it with you, and give you checklists for every step. Most of the people we teach have never run ads before.

What if the person we train leaves?+

The setup, recordings, checklists, and processes stay with your business. A new teammate can use the materials to learn how your system works.

What if we need help after the 60 days?+

You get 90 days of 24/7 direct Slack access with Liz and Michael after handoff, plus two office-hours calls every month. After that, you can continue independently or discuss optional advisory support. No ongoing retainer is required.

How is the investment determined?+

It depends on your platforms and how much hands-on help you need. On the call, we'll look at where your brand is and walk you through the options and exact pricing. You can pay in full and save 20%, split it 50/50, or pay in 3 installments.

Do you guarantee ad results?+

No one can honestly promise a specific return on ad spend. The Keys Guarantee covers the skill handoff: if your designated person attends the sessions and completes the weekly checklists but still cannot run a weekly review and launch a new test on day 60, we keep coaching at no charge until they can.

How will we communicate during the Sprint?+

You'll have a private Slack channel with Liz and Michael during the Sprint and for 90 days after handoff. After handoff, that includes 24/7 direct access and two office-hours calls a month.

Why not stay with an agency?+

An agency can be the right fit if you want to outsource indefinitely. The Sprint is for teams that want the work done with them, and the process and decisions transferred to their own business.

A better way forward

Invest in yourself. Own your ads.

How long are you going to keep paying someone else to run your ads? Tell us where your marketing feels stuck. On the call, we'll talk through what we'd look at first and whether a Sprint makes sense for your team.