Great question! Honestly, this is one of the most popular questions we get, so let’s dive in now to make sure you fully understand before our call.


The first thing we do is establish your break-even ROAS and MER (Marketing Efficiency Ratio). Why? Because if we scale your brand but don’t maintain profitability, we don’t earn a dime — and that’s exactly how it should be.

We take a percentage of tracked sales from the advertising platform we’re managing (like Meta Ads Manager or TikTok). This means we only get paid when we drive real, measurable results.

Bottom Line:

You only pay us when we produce results that are tracked, profitable, and transparent.
If we don’t deliver? You don’t pay.


It’s a risk-free partnership designed to grow your brand, not your expenses.

First off — SICK! 🔥 We love seeing brands like yours that are right on the edge of breaking through. Sounds like you’re already doing well, and you might just need the right moves in the ad account to unlock serious scale.

From a performance-based standpoint, here’s how it works:

We establish a clear baseline based on what your account is currently tracking (using Meta Ads Manager, Triple Whale, etc.). Then, we earn a percentage only on the revenue we generate above that baseline.

That way, you’re not paying us for what you’re already doing — you’re paying us for what we add.

We absolutely do not charge retainers — and never will.

In some cases, depending on where your brand is at (because we work with startups to $100k+/month brands), we may require a one-time upfront cost to cover key resources we need to hit the ground running (such as UGC content, website optimizations, graphic design, etc.).

But here’s the cool part:
If a startup fee is required, that amount is fully credited back to you by applying it against future performance-based commissions. Credits will be applied each month until the full startup fee is exhausted. Once the credit is used up, performance fees resume at the standard rate.

We keep communication simple, fast, and accessible.

You’ll have 24/7 direct access to us via Slack, where you can message us anytime with questions, updates, or ideas. No gatekeeping — just a direct line to your team.

Every client also receives a personal calendar link, so you can easily schedule on-demand Zoom meetings whenever you need deeper strategy discussions, performance reviews, or just want to jam on ideas.

It depends on your starting point.

If you're a well-established brand with existing assets (UGC, landing pages, ad creative, etc.), we can typically roll out your ad strategy within 5–7 days.

If your brand requires more prep — like UGC content, website updates, graphic design, or ad creation — the launch timeline is usually around 10–14 days. This gives us time to gather the right assets and build a strong foundation for scale.

Either way, we move fast — and we only launch once we’re confident the pieces are in place to win.

Great question — and honestly, this is at the core of what we do.

We use proven tools and calculators with our clients to help determine the right ad spend based on your goals, margins, and expected returns. Understanding how much to spend and what kind of results to expect is the essence of our performance model.

Whether your budget starts at $50/day or $500/day, the most important thing is that you're willing to scale your winners. When the data proves something is working, we double down — and that’s how we grow.

Yes — we do work with new brands, as long as expectations are aligned from the start.

If you’re just launching, we’ll likely need to build out some foundational pieces (like content, landing pages, and tracking). That said, we’re more than happy to grow with you — as long as you’re financially prepared to scale when we find winning ads. If you are a new brand, you should anticipate spending a MINIMUM of $50/day on ads when we launch. If that is not within your budget, then we will not be able to work together.

We don’t expect overnight success, but we do expect commitment. If you’re ready to test, learn, and invest smartly in growth — we’ll handle the rest.

Yes, we are.

Absolutely. We manage and deliver all your UGC content — start to finish.

UGC is king in today’s ad space. We find the right creators, write the scripts, and handle all the editing to turn raw clips into high-performing ad creatives.

All you have to do is ship the product to the creator. We handle everything else.